iPhone sale remain flat in first quarter: Report by IDC

IDC (International Data Center) compiled report of first quarter is out today. The report shows Apples’ iPhone sale remain flat even after the launch of new iPhone RED, iPhone 7 and iPhone SE. Apples’ market remain stable while rest of the market grew 4.3% in first quarter.

“Apple remained essentially flat with shipments reaching 51.6 million units in the first quarter, up slightly from the 51.2 million shipped last year. The strong holiday fourth quarter carried into the month of January as the larger iPhone 7 Plus returned to stock across most channels in numerous regions. Apple introduced a refreshed iPhone SE with more storage capacity (32GB and 128GB) that puts the mid-tier device in line with the rest of the iPhone portfolio. The Cupertino-based giant also refreshed its flagship smartphone by bringing (Product) Red over to the iPhone which paints both the iPhone 7 and 7 Plus in a new red finish. Finally, rumors of a special edition 10th anniversary iPhone continue to grow as a pending new design, screen size, and performance upgrades all look to be in the works for the fall.”

In March 2017, Apple introduces its three products, iPhone RED, iPhone 7 and iPhone 7 Plus. Its’ unclear by IDC that how many units were produced and how many units were sold during the first quarter. Apple also announced refreshed iPhone SE with more storage option. All products went on sale on March 24, 2017. This year Apple shipped around 51.6 million iPhone during first quarter, slightly higher than last year; 51.2 million units.
Samsung maintained its top position and during the quarter with 79.2 million units sold. Whereas, Huawei number three, Oppo number four and Vivo on number five.

Apple hasn’t officially revealed its sales report. It is expected that Apple will reveal its report on May 2, the date scheduled for its fiscal Q2 2017. Apple is providing guidance of between $51.5 billion and $53.5 billion for revenue following a holiday quarter, where it reported $78.4 billion in revenue and sold 78.3 million iPhones, 13 million iPads, and 5.3 million Macs.

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